My name is Patrick Branson. Actually, it’s Richard Patrick Branson. I’m the alternative Richard Branson, the one who is NOT a billionaire! But like my namesake, who is undoubtedly a talented man – I enjoyed reading his autobiography – I have a firm belief in the power of the imagination to create a better world for everyone. Perhaps that is why I focused on the imagination in my doctoral thesis: the role of the imagination in the religious conversion of adolescents attending Catholic schools.